Premiumisation

Pernod Ricard India Sells Imperial Blue Business Division to Tilaknagar Industries: A Strategic Move in the Spirits Industry

Pernod Ricard India, a leading player in the Indian spirits industry, has recently announced the sale of its Imperial Blue business division to Tilaknagar Industries. This strategic move is a reflection of the growing trend of premiumisation in the Indian whisky market and highlights the increasing importance of M&A in the Indian beverages and alcohol industry.

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